WAVE is an oral pouch with mushroom extracts, amino acids and vitamin B12. It keeps the pouch ritual — no nicotine, no caffeine, no sugar. Legally a food supplement, so it sits outside the nicotine rules tightening across Europe.
Backed on national TV
The episode aired on TV Nova on 24 September 2026 and reached over a million viewers — so Czech shoppers already recognise the brand on the shelf.
The product
One SKU format, three flavours. Same formulation across the range — only the aroma changes.
| Ingredient | Source | Per pouch |
|---|---|---|
| Lion's Mane (Hericium erinaceus) | fruiting body | 150 mg |
| Cordyceps (Samsoniella hepiali) | mycelium | 150 mg |
| Reishi (Ganoderma lucidum) | fruiting body | 100 mg |
| L-Tyrosine | amino acid | 100 mg |
| L-Theanine | amino acid | 50 mg |
| Vitamin B12 (cobalamin) | vitamin | 25 µg |
Not suitable for children or pregnant and breastfeeding women. Vitamin B12 contributes to normal psychological function.
The three mushrooms
How it works
Nothing to light, nothing to spit, no liquid and no device. Your staff can demonstrate the whole thing on the shop floor in under a minute.
Twenty pouches per can. They are dry to the touch — nothing leaks, nothing needs charging and the can reseals.
It sits flat against the gum and stays where it is put. Nothing to hold, and it is not visible from the outside.
Then take it out and bin it. No smoke, no ash and no smell, so it can be used indoors — at a desk, behind a counter or in the car.
The range
Two new flavours launched in October 2026 alongside the original — the range now fills three facings instead of one, with no change to the formulation or the compliance file.
The original. On sale since launch and validated by sell-through — the reference flavour for a first order.
Why now
Oral pouches keep growing in Europe while nicotine versions are restricted market by market. There is still no established European mushroom pouch brand.
CAGR — Europe is the fastest-growing region for functional mushrooms worldwide.
Europe's share of the global oral pouch market, with volumes up about 50% year on year.
Functional mushroom market by 2031, up from $13.2bn in 2026.
France bans sale and possession (from April 2026). The Netherlands and Belgium ban sales. Austria moved pouches under tobacco tax, Denmark restricted flavours and capped nicotine, and the EU is preparing TPD3.
WAVE sits outside all of it. As a food supplement with no nicotine, it is not covered by those bans or by TPD3.
In the EU and the UK there is no established functional mushroom pouch brand — only US brands dependent on Amazon.
WAVE covers the three fastest-growing species in the EU: Reishi, Cordyceps and Lion's Mane, with the source stated per ingredient and a public certificate of analysis.
Sources: Mordor Intelligence (2026), DataM Intelligence (2026), IMARC / TBRC / Euromonitor (2026), European Commission and national regulators (as of 2026).
Wholesale terms
All prices are net of VAT. Intra-EU B2B supplies are invoiced under the reverse-charge mechanism against a valid VAT ID. VAT rates and retail prices differ by market, so set yours below and the margin recalculates.
Recommended RRP: €8.95
Set the rate that applies in your market.
Gross trading margin only, before your own costs.
| Order volume | Wholesale / can | Margin / can | Your margin |
|---|
100 cans.
The price drops by tier — €4.75 per can from 1,000 cans and €4.55 from 5,000 cans. From 10,000 cans we prepare an individual offer.
Sent on request — tell us where to ship them.
Next step
Tell us your market and the volume you have in mind. We will send samples, the certificate of analysis for the current batch and label artwork.
Phone
Geim s.r.o.
Filip Matějka · Founder
Operations: Prague, Czech Republic
Registered seat: Příkop 843/4, 602 00 Brno
VAT ID: CZ06169457
Available on request: batch CoA, label artwork, certificates, samples.
Food supplement. Not a substitute for a varied and balanced diet or a healthy lifestyle. WAVE is not a nicotine replacement therapy or a smoking-cessation aid. Do not exceed the recommended daily intake (max 6 pouches per 24 hours). Keep out of reach of children. Not suitable for children, or for pregnant or breastfeeding women. Contains no psilocybin or other psychoactive substances.
WAVE · wholesale offer 2026 · prices valid until revoked